Senior Manager, Customer Insights

Responsibilities

• Own segmentation strategies for key campaigns and seasonal moments to optimize ROI.
• Translate customer behavior and performance trends into actionable business insights and playbooks.
• Define success metrics and identify meaningful behaviors that drive funnel performance and long-term value.
• Partner with Marketing, Digital, and Executive stakeholders to shape personalization and targeting strategies.
• Define business requirements for data models and attributes to power future roadmap initiatives.
• Leverage customer research, surveys, and feedback to ensure strategies are grounded in the voice of the customer.

Requirements

• Strong foundation in analytics, data science, or technical roles with the ability to drive business impact.
• Deep experience in customer data, insights, or performance marketing.
• Proven ability in business storytelling to communicate actionable insights to stakeholders.
• Ability to bridge technical data with business needs through cross-functional collaboration.
• Proficiency in leveraging AI to enhance insights and decision-making.
• Experience thriving in fast-paced, high-growth environments.

Preferred Qualifications

• Experience in digital, performance, or direct-to-consumer (DTC) marketing.

Benefits

• Competitive compensation package including base, bonus, and/or equity.
• Generous product discount and exclusive private shopping events.
• Comprehensive baby leave program (up to 16 weeks paid).
• Access to the A-OK Commissary & Cafe and on-site fitness studio (The SET).
• Virtual wellness resources and aspirational, dog-friendly workspaces.
• Additional perks including dry-cleaning, hotel/restaurant discounts, and on-site medical care.

About the Company

Aritzia is an "Everyday Luxury" brand dedicated to maximizing potential in a high-performance culture. With a global presence across North America, we strive to elevate the world of our clients and employees through world-class talent and a commitment to excellence.