Senior Manager Culture Marketing

Responsibilities

• Lead the planning and execution of culture marketing partner management and activation, including celebrities, artists, and fashion designers within Japan.
• Own the overall Culture Marketing portfolio strategy creation based on local brand priorities.
• Define and manage a partner portfolio across fashion designers, musicians, and celebrities.
• Lead endorsement contract negotiations and ensure all contract governance and compliance procedures are met.
• Act as the primary point of contact for global EIM regarding talent activation within Japan.
• Drive high-impact collaboration pipelines for product creation in partnership with cross-functional teams.
• Manage, train, and develop team members while fostering a high-performance culture.
• Oversee showroom operations, including product forecasting, ordering, and maintaining premium conditions.
• Establish and maintain strong relationships within Japan’s entertainment, streetwear, art, and fashion circles.

Requirements

• Four-year college or university degree in Marketing, advertising, or a related field.
• 8 to 10 years of Marketing experience, specifically within Sports, Entertainment, or Brand Marketing.
• Fluency in Japanese.
• Business-level proficiency in English.
• Strong negotiation skills and experience working with legal teams.
• Proven project management skills and ability to work in a team environment.
• Deep knowledge and awareness of the art, design, fashion, and entertainment industries.

Preferred Qualifications

• Existing network of fashion designers and creative directors.
• Experience working directly with key global markets or regions.

About the Company

adidas is a global leader in the sporting goods industry, driven by a winning culture that values courage, ownership, innovation, teamplay, integrity, and respect. We believe that through sport, we have the power to change lives.