Senior Manager, Consumer Insights

Responsibilities

• Lead consumer learning for the Lume and Mando brands to maintain category leadership
• Act as the expert on core consumer segments, attitudes, behaviors, and emerging trends
• Influence brand strategy and build learning roadmaps to uncover consumer pain points and unmet needs
• Partner with brand marketing, innovation, and retail/DTC teams to optimize initiatives and communications
• Translate business questions into research objectives and manage multiple primary market research projects
• Synthesize and communicate actionable insights to brand teams and senior management
• Enhance insights processes to improve the quality of consumer and category intelligence

Requirements

• Bachelor's degree required; Master's Degree or MBA preferred
• 7+ years of progressive experience in consumer insights
• Proven track record of executing high-impact research studies
• Experience with DIY quantitative and qualitative research tools
• Strong data storytelling and synthesis skills
• Experience in FMCG, beauty, personal care, or lifestyle brands preferred

About the Company

Mammoth Brands is a modern CPG company behind category-leading brands including Harry’s, Flamingo, Lume, Mando, and Coterie. Driven by a mission to "Create Things People Like More," the company focuses on solving unmet needs and improving lives through innovative personal care products.