Senior Manager, Channel Marketing

Responsibilities

• Lead the strategy and execution of partner-facing marketing programs to drive growth across distributors, manufacturer reps, and strategic accounts for HVAC portfolios.
• Build annual channel marketing plans aligned to revenue targets, product roadmaps, and regional priorities.
• Own MDF/co-op strategy, including policy, claims, and budget governance to improve ROI.
• Design seasonal promotions, SPIFFs, rebates, and bundle offers for new and base business.
• Launch through-channel demand generation campaigns across email, digital, social, and events.
• Drive partner enablement through certification programs, webinars, and the development of sales tools.
• Manage regional events, trade shows, and local activations to generate partner demand.
• Build dashboards to track MDF usage, campaign activation, and partner contribution.
• Lead and develop a team of channel marketers, coordinators, and agencies.

Requirements

• 10+ years of marketing and/or communications experience, preferably in B2B or channel-driven industries.
• Proven people management experience.
• Bachelor’s degree required.
• Experience working with B2B channel partners such as distributors, manufacturer reps, and contractors.
• Proficiency in Excel, PowerPoint, and Adobe Creative Suite.
• Experience with CRM (e.g., Salesforce) and marketing automation platforms (e.g., Marketo/Eloqua).
• Strong analytical skills with experience in dashboarding/BI tools and POS/ship-through analysis.

Preferred Qualifications

• Experience in retail media or working with big-box retailers (e.g., Home Depot, Lowe’s).
• Advanced degree.

Benefits

• No-cost employee premiums for medical, dental, vision, and prescription benefits for you and eligible dependents.
• 401(k) Retirement Savings Plan with competitive company matching.
• Generous Paid Time Off program including company holidays and sick/vacation time.
• Performance-based short-term incentives.
• Access to mental health resources and personal fitness goal incentives.
• Family-oriented benefits including paid parental leave.
• Group rate life and disability insurance.

About the Company

LG Electronics is a global leader in technology, dedicated to creating innovative solutions for a better life. With a presence in over 290 locations, our diverse portfolio includes Home Appliance, Media Entertainment, Vehicle, and Eco Solutions. We operate under the philosophy of "Jeong-do Management," emphasizing high ethical standards, transparency, and customer-value creation.