Senior Manager, Channel Marketing

Responsibilities

• Translate brand strategies into effective customer and channel activation plans to drive growth and market share.
• Serve as the key connection between the Brand Team and Customer-specific Sales Teams.
• Adapt national brand campaigns for assigned channel customers (e.g., Home Center or Traditional Trade).
• Identify channel-specific opportunities to enhance shopper engagement and customer growth.
• Partner with Sales teams to support customer presentations, promotional plans, and activation opportunities.
• Collaborate with Brand Marketing, Category Management, and external agencies to deliver consistent messaging.
• Gather and analyze customer insights and feedback to inform future marketing strategies.

Requirements

• Bachelor's degree in Marketing, Business, Communications, or a related field.
• 5+ years of experience in marketing, customer marketing, shopper marketing, or brand marketing.
• Strong project management and organizational skills.
• Proficiency in Microsoft Office Suite, particularly PowerPoint and Excel.
• Experience working with retail customers or consumer products.
• Understanding of shopper marketing or customer activation principles.
• Experience analyzing promotional performance and business results.

Benefits

• Health Insurance: Medical, dental, vision, and wellbeing plans starting on day 1.
• Work-Life Balance: Paid time off (sick, vacation, holiday, volunteer) and flexible/hybrid work policies.
• Financial: 401k matching, employee share plan, annual performance bonus, and student loan reimbursement.
• Family Support: 12-week gender-neutral parental leave, fertility support, and adoption/surrogacy reimbursement.
• Career Growth: Access to international growth opportunities and thousands of skills development courses.

About the Company

Henkel is a global leader in both industrial and consumer businesses, driven by the purpose "Pioneers at heart for the good of generations." Our portfolio includes world-renowned brands across Adhesive Technologies and Consumer Brands, providing innovative solutions in hair care, laundry detergents, and advanced functional coatings.