Senior Manager, Canadian Commercial Banking Marketing

Responsibilities

• Shape and execute B2B marketing strategies to support Canadian Commercial Banking growth, including client acquisition and retention.
• Lead demand generation programs, content marketing, and thought leadership initiatives to position the business as a trusted partner.
• Develop integrated marketing plans that drive pipeline growth and deepen client relationships.
• Oversee marketing support for sponsorships, events, and conferences to ensure measurable business outcomes.
• Manage marketing measurement, analytics, and performance reporting to inform strategic decision-making and evaluate ROI.
• Partner closely with sales, product, and digital teams to align marketing activities with business priorities and sales enablement.
• Manage unit operating expenses, budgets, and vendor relationships in accordance with financial and risk management frameworks.

Requirements

• 7+ years of relevant experience in marketing, B2B marketing, or related business advisory roles.
• Post-secondary degree in business, marketing, communications, or a related field.
• Proven experience in B2B marketing, specifically within demand generation and integrated campaigns.
• Strong expertise in marketing measurement, analytics, and performance reporting.
• Demonstrated ability to work effectively in a matrixed, cross-functional environment.

Preferred Qualifications

• Experience within financial services or other complex, regulated industries.
• Exposure to Product-Led Growth (PLG), digital acquisition, or lifecycle marketing.
• MBA or an equivalent advanced degree.

About the Company

BMO is a leading bank driven by a single purpose: to Boldly Grow the Good in business and life. As the 8th largest bank in North America by assets, we provide personal and commercial banking, wealth management, and investment services to more than 12 million customers globally.