Senior Manager, Brand Marketing

Responsibilities

• Develop comprehensive brand marketing strategies to strengthen positioning across premium fitness and health outcomes
• Lead and develop creative resources including in-house art directors, videographers, and copywriters
• Set social strategy for the prospect community to build awareness and affinity
• Own the research and insights function to track brand awareness and consumer behavior
• Lead the planning, execution, and optimization of high-impact brand campaigns and events
• Drive creative brand integrations and partnership activations to enhance visibility
• Track and analyze the performance of brand initiatives against clear KPIs

Requirements

• 10+ years in brand marketing for premium, aspirational, or connected consumer brands
• Bachelor’s degree in Marketing, Business, or a related field
• Proven ability to build and elevate premium brands
• Experience developing and executing high-profile brand events and campaigns
• Experience setting social strategy and building engaged communities
• Strong people leadership and team management skills
• Proficiency in analyzing market and consumer data

Preferred Qualifications

• Experience in fitness, wellness, health, or consumer technology
• Experience marketing higher-priced, considered products
• MBA or advanced degree

About the Company

Tonal is a leader in premium connected fitness, focusing on the intersection of premium design, technology, and health outcomes.