Senior Manager, Brand Marketing

About the Company

RADAR is building the data infrastructure layer for the physical world, starting with retail. Our hardware-enabled SaaS platform uses proprietary overhead sensors, software, and AI-powered analytics to locate every product in a store, continuously, down to the fixture. We are a high-growth, Series B company valued at $1 billion.

Responsibilities

• Drive brand positioning, messaging hierarchy, tone of voice, and visual identity
• Develop and maintain a messaging architecture and campaign calendar
• Build brand guidelines and self-serve toolkits for the broader organization
• Manage the redevelopment of the company website and social channels like LinkedIn
• Partner with PR agencies to maximize founder visibility and earned media
• Drive internal communications to keep the organization aligned
• Track and report on channel and campaign performance using data

Requirements

• 8-10 years of marketing experience, preferably in B2B technology
• Experience building or evolving a brand platform (positioning, messaging, visual identity)
• Ability to translate complex technical subject matter into compelling external language
• Strong digital fluency and website strategy experience
• Experience managing external channels including LinkedIn and earned media
• Proficiency with analytics and reporting tools (Google Analytics, LinkedIn Insights)
• Experience managing freelance or agency talent in copywriting and design

Preferred Qualifications

• Hands-on experience with a CMS and website redesign projects
• Experience with CRM tools like HubSpot or Salesforce
• Event management experience
• Experience in retail technology, supply chain, or adjacent B2B verticals

Benefits

• Equity
• Comprehensive medical and dental coverage
• Life and disability benefits
• 401k plan
• Flexible time off
• Paid parental leave