Senior Manager - Brand Marketing

Responsibilities

• Translate global brand vision and strategy into locally relevant ATL, BTL, and digital marketing executions.
• Lead end-to-end execution of integrated campaigns across television, print, outdoor, digital, and OTT platforms.
• Act as the brand custodian in India, ensuring alignment with global positioning, codes, and long-term equity priorities.
• Drive on-ground activations, experiential marketing, and retail initiatives to enhance consumer engagement.
• Manage creative, media, digital, and PR agencies to ensure excellence in execution and accountability against KPIs.
• Partner with Sales, Trade Marketing, and Supply Chain teams to align marketing initiatives with commercial priorities.
• Monitor brand health, consumer insights, and competitor activity to identify growth opportunities.
• Manage and optimize marketing budgets to ensure cost efficiency and maximum ROI.

Requirements

• Postgraduate degree in Marketing Management from a premier Business School.
• 8-10 years of total professional experience.
• Minimum of 6 years of experience as a Brand Manager, independently managing a product or brand portfolio.
• Proven experience in brand management, including media and digital strategy.
• Demonstrated ability to manage global-local brand dynamics and adapt international strategies to local markets.
• Experience working with international, premium, or luxury brands.

Preferred Qualifications

• Prior experience in sales (1-2 years) is a significant plus.
• Experience in the premium liquor, premium lifestyle, or FMCG industries.
• Strong background in managing brand activities within the digital space.
• Proven ability to independently handle a business line to drive top-line growth and cost efficiency.

About the Company

Pernod Ricard is a worldwide leader in the spirits and champagne industry, managing a prestigious portfolio of premium to luxury brands including Absolut, Chivas Regal, Jameson, and Martell. Our mission is to ensure long-term brand growth while empowering our employees to be ambassadors of a purposeful, inclusive, and responsible culture of authentic conviviality.