Senior Manager - Brand Marketing

Responsibilities

• Participate in the creation of long-term and short-term brand strategies to define execution plans.
• Execute annual brand plans across ATL, BTL, and digital platforms to ensure consistent storytelling and brand positioning.
• Lead ATL campaigns and consumer engagement programs through surrogate advertising and brand extensions in compliance with regulatory frameworks.
• Drive BTL marketing through on-ground activation toolkits, experiential marketing, and retail initiatives.
• Partner with sales and trade marketing teams to enhance visibility and influence purchase decisions.
• Manage creative, media, digital, and PR agencies to ensure excellence in execution and accountability against KPIs.
• Monitor brand health, consumer insights, and competitor activity to identify growth opportunities.
• Plan, track, and optimize marketing budgets to ensure cost efficiency and maximum ROI.

Requirements

• Post Graduate degree in Marketing Management from a premier B-School.
• 6-8 years of total professional experience.
• Minimum 3-4 years of experience as a Brand Manager independently managing a product or brand portfolio.
• Mandatory experience within the FMCG industry.
• Proven experience managing brand activities within the media and digital space.
• Strong strategic thinking, ideation, and ability to execute tasks independently.

Preferred Qualifications

• 1-2 years of sales experience.
• Experience handling business lines to generate top-line growth and drive cost efficiency.
• Prior experience with premium brands in the liquor industry or other premium lifestyle FMCG brands.

About the Company

Pernod Ricard is a worldwide leader in the spirits and champagne industry, managing a prestigious portfolio of premium to luxury brands including Absolut, Chivas Regal, Jameson, and Martell. Our mission is to ensure long-term brand growth with respect for people and the environment, fostering a culture of authentic conviviality.