Senior Manager, Brand Marketing

Responsibilities

• Architect and scale new top-of-funnel channels, moving them from pilot tests to predictable revenue drivers with clear measurement frameworks.
• Execute fully integrated campaigns that flow from initial ad impressions through landing pages, email nurture, and sales talk tracks.
• Define how AI is embedded into the brand marketing motion by designing workflows for research, creative iteration, and performance analysis.
• Establish measurement frameworks for brand success, tracking incrementality, lift, and business impact across offline and broad-reach tactics.
• Own the P&L for assigned channels, partnering with Analytics to validate efficiency and defend investment decisions with data.
• Brief and collaborate with Creative and Brand teams to produce breakthrough work that authentically represents the brand.

Requirements

• 6+ years of integrated brand marketing experience at high-growth companies.
• Proven track record of scaling top-of-funnel channels and connecting brand awareness to measurable revenue impact.
• Experience building and implementing AI-powered workflows to improve marketing function efficiency and output.
• Deep expertise in at least two to three top-of-funnel channels, such as podcast advertising, OOH, CTV, influencer partnerships, or experiential.
• Experience with measurement frameworks for offline or broad-reach channels, including incrementality testing and lift studies.
• Ability to work in a hybrid environment, commuting to our NYC headquarters 3–4 days per week (required attendance on Tuesdays and Thursdays).

Preferred Qualifications

• Experience bringing AI products to market or differentiating them in a crowded landscape.
• Prior experience at companies that scaled from $20M to $500M ARR.

Benefits

• Competitive health and dental insurance options effective on day one.
• Flexible PTO and paid parental leave.
• 401k benefit with eligibility starting on day one.
• In-office lunch twice per week for NYC employees and late-night dinner stipends.
• Annual stipend for professional development and continued learning.
• Fertility and adoption benefits via Carrot and Kindbody.

About the Company

GlossGenius is the AI-powered system behind the world's most meaningful appointments, helping 120,000+ service businesses earn more revenue and free up time for the work they love. Our agentic workforce helps owners grow profit per appointment and manage their businesses more efficiently.