Senior Manager, Brand Marketing

Responsibilities

• Lead integrated brand marketing plans for the Los Angeles market, from insight to execution
• Drive culturally relevant storytelling across sport, music, fashion, and community
• Build and manage partnerships with local creators, collaborators, and cultural leaders
• Oversee brand activations, events, and experiential marketing initiatives from concept through delivery
• Partner with Global and Geo Brand teams to align with seasonal priorities and brand direction
• Collaborate cross-functionally with Product, Social, Communications, and Retail teams
• Manage agency partners and guide creative development for local marketing initiatives
• Measure campaign and activation performance, delivering clear insights and recommendations
• Lead budget planning, forecasting, and resource allocation for Los Angeles brand marketing
• Mentor and support teammates, fostering a collaborative and creative environment

Requirements

• Bachelor’s degree in Marketing or a related field (or suitable combination of education and experience)
• 8+ years of experience in brand marketing, cultural marketing, or related fields
• Deep understanding of Los Angeles culture across sport, music, fashion, and community
• Demonstrated experience leading integrated marketing campaigns and cultural activations
• Proven ability to build and sustain partnerships with creators, influencers, and cultural leaders
• Strong communication, leadership, and project management skills
• Experience managing agencies and creative development processes
• Ability to navigate a fast-paced environment and manage multiple priorities
• Passion for culture, creativity, and the Converse brand
• Must be able to relocate to the Los Angeles area

About the Company

Converse is a worldwide advocate for self-expression. We are unapologetic about who we are and what we’re after—bringing innovation and inspiration to every athlete in the world. Our brand celebrates the unique and creative people of the world, providing a space where passionate individuals come together to create the future of sport, style, and culture.