Senior Manager, Brand Experiences

Responsibilities

• Evolve the experiential vision for Glossier's LA flagship to build community and cultural relevance
• Lead end-to-end strategy and execution of in-store events, activations, and experiential programming
• Identify and secure culturally relevant partners, collaborators, and community voices
• Own the experiential and events calendar for the flagship tied to brand priorities and product launches
• Cultivate authentic relationships with local creators, organizations, and cultural communities in LA
• Manage cross-functional workflows across creative, retail, communications, talent, legal, and digital teams
• Oversee budgets, contracts, and on-site logistics for all activations
• Develop performance recaps and reporting to inform future experiential strategy

Requirements

• 6-8 years of experience in experiential marketing, events, brand partnerships, or community
• Experience in beauty, fashion, lifestyle, or culture-driven industries preferred
• Proven track record of designing and executing IRL brand experiences, ideally with a retail component
• Deep cultural fluency regarding beauty, music, art, and the LA scene
• Strong cross-functional project management and communication skills
• Analytical mindset to translate results into actionable insights
• Ability to work hybrid out of the Glossier LA office

About the Company

Glossier is a people-powered ecosystem, brought to life by engaging online and offline experiences. We are driven by a shared mission to become the Most Loved Lifestyle Brand in the World.