Senior Manager, Athlete Marketing

Responsibilities

• Develop and implement the national athlete marketing strategy, ensuring alignment with global brand objectives and regional needs.
• Manage and diversify a national portfolio of athletes, including talent selection and relationship management.
• Lead negotiations with athlete representation, creative agencies, and marketing agencies.
• Drive innovation in athlete marketing and media opportunities, from concept ideation to implementation.
• Collaborate with Marketing, Sales, Finance, and Operations to develop annual business plans and retail programs.
• Identify and capitalize on emerging sports trends, new playgrounds, and athletic innovations to evolve Red Bull's presence.
• Oversee the national athlete budget and ensure efficient execution of marketing activations and projects.
• Coach and mentor Athlete Marketing Managers and Specialists to develop comprehensive performance plans.
• Partner with the Media Network to maximize athlete exposure and create credible content.

Requirements

• 6+ years of experience in sports or athlete marketing, preferably within an agency, brand, or federation.
• Demonstrated knowledge of the Canadian and global sports landscape, including key athletes, leagues, and governing bodies.
• Extensive professional network within the sports, creative, and media industries.
• Proficiency in Microsoft Office (PowerPoint, Word, Excel, Outlook) and Adobe Creative Suite.
• Strong leadership, organizational, and project management skills.
• Ability to travel 40-50% as required by the role.
• Bachelor’s Degree in sports, experiential marketing, media, or a related field is preferred.
• Fluency in written and spoken English.

About the Company

Red Bull is a global leader in the energy drink category, known for its unique marketing approach and commitment to pushing boundaries. Since 1987, the brand has been dedicated to giving wings to people and ideas, fostering an entrepreneurial mindset and supporting world-class athletes and high-performance culture.