Senior Long-Form Copywriter

Responsibilities

• Develop long-form content for an automotive client, including feature pages, guides, blog posts, whitepapers, case studies, and email nurture sequences
• Translate complex automotive technology and specifications into clear, persuasive copy
• Align content with brand guidelines, tone of voice, and marketing/CX strategy
• Collaborate with UX/UI, product, marketing, SEO, and analytics teams
• Research automotive trends, competitors, audience needs, and emerging technologies
• Map content to the customer journey and support conversion-focused messaging
• Manage multiple projects, timelines, budgets, and stakeholder feedback

Requirements

• Senior-level long-form copywriting experience
• Strong portfolio of articles, guides, whitepapers, and web content
• Automotive industry knowledge or strong interest
• Excellent research, editing, and fact-checking skills
• Solid SEO and digital content best practices
• Strong collaboration and client communication skills
• Ability to work autonomously in a fast-paced environment
• English fluency for the selection process

Benefits

• Hybrid work model
• Discretionary bonus scheme
• Training opportunities
• Competitive pension
• Medical insurance
• Life assurance
• Social events
• Holiday purchase and sale options
• Family-friendly policies
• Retail discounts

About the Company

VML, part of WPP, is a global creative company focused on brand experience, customer experience, and commerce. The company works with major brands worldwide and emphasizes creativity, collaboration, and human-first work.