Senior Lifecycle Marketing Manager, Retention

Responsibilities

• Set the strategy for automated retention programs across email, SMS, push, and in-app channels
• Own end-to-end program execution including ideation, segmentation, Braze build, QA, and launch
• Drive a rigorous test-and-learn agenda tied to order rate, skip behavior, churn, and LTV
• Partner with Data + Analytics to design experiments with proper measurement and incrementality analysis
• Collaborate with creative and copy partners to deliver high-quality lifecycle communications
• Manage retention automation including post-checkout journeys, skip/unskip programs, and loyalty programs

Requirements

• 6+ years of lifecycle marketing experience with a focus on retention
• Hands-on experience building and optimizing automated journeys in Braze (or similar platforms like Iterable or Klaviyo)
• Proven track record of driving measurable retention improvements through experimentation
• Deep knowledge of segmentation logic, audience strategy, and lifecycle measurement
• Experience working cross-functionally with data, product, creative, and care teams
• DTC subscription experience is strongly preferred

Benefits

• Equity (stock options)
• Comprehensive medical, dental, and vision plans
• 401(k) with 100% company match up to 5%
• Flexible PTO and 11 company holidays
• Paid parental leave (12-18 weeks)
• $250 quarterly learning and development stipend
• $200 welcome credit and employee discounts

About the Company

Little Spoon is the fastest growing baby and kids food brand in the United States, delivering freshly-made meals directly to parents' doors to simplify their lives and improve child nutrition.