Senior Lifecycle Marketing Manager

Responsibilities

• Own the end-to-end lifecycle marketing strategy across all customer touchpoints, from onboarding to churn prevention and win-backs.
• Create and optimize multi-channel campaigns (Email, SMS) focused on increasing customer retention, CLV, and overall engagement.
• Segment the customer base using behavioral, demographic, and transactional data to deliver highly personalized messaging.
• Manage, build, and scale automated workflows and AI-assisted campaigns in Klaviyo to guide customers through the funnel.
• Develop reporting dashboards to track key metrics such as retention, churn, and customer lifetime value (CLV).
• Collaborate closely with Product, Data Analytics, and Customer Success teams to drive impactful, cross-functional campaigns.

Requirements

• 5+ years of experience in DTC or B2C Lifecycle Marketing at scale.
• Expert-level proficiency with Klaviyo, including building sophisticated automated flows.
• Proven experience with CRM strategy and automation (Klaviyo, Braze, Salesforce, or HubSpot).
• Strong analytical mindset with experience running A/B tests and optimizing based on funnel performance.
• Proficiency with Figma, Designmodo Postcards, or equivalent design/content creation tools.
• Experience working in startup or scale-up environments.
• Ability to work on-site in Toronto, Ontario.

Preferred Qualifications

• Experience with HTML or light coding for email customization.
• A design or creative background with the ability to produce brand-consistent content.
• Familiarity with AI marketing tools or automated agents.
• Deep understanding of customer psychology and retention levers within healthtech or e-commerce.

Benefits

• Competitive compensation backed by real market data.
• Comprehensive healthcare coverage and holistic wellbeing support.
• Wellbeing allowance and flexible additional time off.
• A collaborative, in-person office culture in downtown Toronto.

About the Company

Founded in 2019, Phoenix is building the most trusted telehealth platform in Canada, making specialist healthcare accessible to every Canadian, wherever they are. We are a team of creative problem-solvers dedicated to breaking down barriers to care through personalized treatment and licensed provider guidance.