Senior Lifecycle Marketing Manager

Responsibilities

• Architect and own the full consumer lifecycle roadmap, including pre-purchase nurture, conversion, post-purchase engagement, and healthcare-specific journeys.
• Build and operate automated flows directly in Braze across email, SMS, push, and in-app channels using complex segmentation and Liquid logic.
• Lead lifecycle go-to-market strategies for new program launches, managing communications from pre-launch through long-term retention.
• Partner with engineering on event schema design, data triggers, and Braze integrations to ensure seamless technical execution.
• Own the lifecycle experimentation program by designing and analyzing A/B tests across copy, timing, and flow logic.
• Monitor funnel performance and translate data insights into actionable product and marketing roadmap recommendations.
• Ensure all communications adhere to HIPAA and healthcare compliance requirements.

Requirements

• 5–8 years of lifecycle marketing experience, specifically within DTC health, wellness, or highly regulated consumer categories.
• Braze power user expertise, including hands-on experience building complex canvases, multi-step event-triggered flows, and Liquid logic personalization.
• Strong technical and data fluency with the ability to read event schemas, write trigger specs, and troubleshoot integration issues.
• Proven experience leading lifecycle strategy for new product or program launches.
• Deep understanding of the DTC lifecycle funnel, including acquisition, onboarding, win-back, and loyalty.
• Analytical mindset with the ability to distinguish signal from noise and report on conversion, retention, and LTV.
• HIPAA awareness and the ability to communicate sensitively within a regulated healthcare context.

Preferred Qualifications

• Familiarity with Mixpanel for funnel analysis.
• Working knowledge of Customer.io.

Benefits

• Access to the full Maven platform, including mental health, reproductive health, and family planning specialists.
• 16 weeks of 100% paid parental leave and a new parent stipend.
• Annual professional development stipend and access to a personal career coach.
• 401K matching for US-based employees with immediate vesting.
• Wellness partnerships and comprehensive health, dental, and insurance options.

About the Company

Maven Clinic is the world's largest virtual clinic for women and families. We provide clinical, emotional, and financial support across the entire family building journey, including fertility, maternity, pediatrics, and menopause. Recognized by TIME, Fast Company, and Fortune, Maven is on a mission to make healthcare work for everyone.