Senior Lifecycle Marketing Manager

Responsibilities

• Design and execute lifecycle marketing campaigns across email, in-app, and push notifications using customer.io
• Optimize key conversion points including onboarding completion, first meaningful creation, and free-to-paid conversion
• Run rigorous A/B tests on messaging, timing, and campaign structure
• Increase user activation rates and reduce time-to-value through optimized onboarding flows
• Adapt campaigns for international markets, considering cultural nuances and local behaviors
• Partner with Marketing, Product, and Customer Experience to align campaigns with brand voice and coordinate feature launches

Requirements

• 5–8 years of marketing experience
• 3+ years building email campaigns, automation flows, and multi-channel lifecycle programs
• Expertise in Customer.io for managing complex lifecycle campaigns
• Fluency in both B2C and B2B marketing strategies
• Experience managing campaigns for international, multi-market user bases
• Data-driven mindset with experience using analytics tools and designing A/B tests
• Excellent copywriting skills to craft compelling, on-brand messaging

Preferred Qualifications

• Experience with internationalization and localization programs
• Familiarity with PLG strategies and metrics
• SQL and data analysis skills