Senior Lifecycle & CRM Marketing Specialist

Responsibilities

• Develop comprehensive customer journey maps to identify key touchpoints from pre-acquisition to churn
• Design and implement automated marketing campaigns tailored to different stages of the customer lifecycle
• Coordinate with country marketing managers to ensure campaigns are localized and relevant to specific markets
• Manage and analyze customer data using advanced CRM and marketing technologies like HubSpot and Salesforce
• Monitor campaign performance and customer behavior metrics to identify trends and areas for improvement
• Collaborate with Performance Marketing, IT, and data teams to align lifecycle strategies with broader business goals

Requirements

• Bachelor's degree in Marketing, Business Administration, or a related field
• Minimum of 5 years of experience in CRM, lifecycle marketing, or a related role
• Proven experience with CRM systems and marketing automation tools such as HubSpot and Salesforce
• Strong expertise in customer journey mapping and behavioral analysis
• Excellent analytical, problem-solving, and project management skills
• Effective communication skills to collaborate with diverse, international teams

Benefits

• Highly competitive compensation packages, including bonuses and potential for shares
• Regular training and an annual learning stipend to support personal development
• Inclusive and diverse culture with a talented team representing over 30 nationalities
• Opportunities for autonomy and mentoring in a hyper-growth environment

About the Company

Foodics is a leading restaurant management ecosystem and payment tech provider. Founded in 2014 and headquartered in Riyadh, Foodics serves customers and partners in over 35 countries worldwide. As one of the most rapidly evolving SaaS companies in the MENA region, Foodics has processed over 6 billion orders and successfully completed multiple funding rounds to drive continuous innovation.