Senior Lead, Program Director: Brand & Reputation

Responsibilities

• Lead the go-to-market planning for the ZS Impact Institute, defining priority topics and shaping the content roadmap.
• Develop and manage an integrated editorial calendar to align research, thought leadership, and executive engagement.
• Execute integrated marketing campaigns that translate complex research and data-driven insights into compelling stories for senior healthcare executives.
• Coordinate across marketing and communications functions to operationalize flagship reports, webinars, podcasts, and events.
• Monitor campaign performance against KPIs such as awareness, engagement, and influence to optimize future targeting and messaging.
• Manage multiple workstreams with clear timelines, ensuring high-quality asset execution and stakeholder alignment.

Requirements

• B.A./B.S. degree required.
• 10+ years of B2B marketing experience, preferably within a consulting or related professional services environment.
• Proven track record of delivering end-to-end marketing programs or large-scale campaigns.
• Strong project management skills with the ability to manage multiple complex workstreams simultaneously.
• Exceptional stakeholder management skills and the ability to influence in a matrixed, cross-functional environment.
• Ability to translate technical or complex topics into clear, concise, and executive-ready messaging.
• Strong analytical thinking and problem-solving skills.

Preferred Qualifications

• Experience in the healthcare industry or working with senior healthcare executive audiences.
• Advanced degree in marketing, communications, or a related field.

Benefits

• Comprehensive total rewards package including medical, dental, and life insurance.
• Retirement benefits and bonus incentives.
• Flexible hybrid working model.
• Opportunities for internal mobility and custom learning pathways for professional growth.

About the Company

ZS is a management consulting and technology firm focused on improving life and how we live it. We transform ideas into impact by bringing together data, science, technology, and human ingenuity to deliver better outcomes for patients, caregivers, and consumers worldwide.