Senior Lead, Product Marketing

Responsibilities

• Lead the end-to-end development of Apparel & Accessories products, driving execution from concept through launch readiness
• Introduce and lead early-stage product research and development, defining concepts and business rationale grounded in consumer insights
• Partner with Supply Chain to validate product feasibility, lead times, and cost to ensure alignment prior to sourcing
• Lead product creation for key external partnerships, managing timelines and cross-functional alignment for co-developed products
• Translate market trends and performance data into actionable product briefs and category-level roadmap recommendations
• Drive product positioning, naming, and core messaging in collaboration with cross-functional partners
• Partner with go-to-market teams to ensure a seamless transition from product readiness to launch execution

Requirements

• 7+ years of experience in product marketing, product management, or a related role within consumer goods, apparel, or wearable technology
• Proven track record of managing physical products through the full lifecycle, from concept to launch
• Experience partnering with design and engineering teams to bring physical products to production
• Experience leading product development in collaboration with external partners or brands
• Strong strategic thinking skills with the ability to translate insights into clear product direction
• Excellent communication and storytelling skills with experience influencing stakeholders at multiple levels
• Ability to operate autonomously and drive alignment across complex workstreams

Preferred Qualifications

• Passion for health, wellness, fitness, or performance-driven products
• Strong commitment to leveraging AI tools to enhance day-to-day productivity and work quality

About the Company

WHOOP is on a mission to unlock human performance and healthspan. WHOOP empowers members to perform at a higher level through a deeper understanding of their bodies and daily lives.