Senior Integrated Media Planner

Responsibilities

• Develop comprehensive media strategies tailored to client objectives
• Identify effective media channels including TV, radio, print, OOH, and digital
• Conduct market research and competitive analysis to inform planning
• Build detailed media plans including timelines, budgets, and channel allocations
• Manage campaign implementation and launch across selected platforms
• Monitor campaign performance using data-driven insights to maximize ROI
• Allocate media budgets efficiently and monitor spending
• Negotiate rates and secure cost-effective placements with media vendors
• Collaborate with creative and account teams to ensure brand alignment

Requirements

• 2–4 years of experience in media planning (online and offline)
• Deep understanding of traditional and digital media channels
• Strong analytical skills to translate insights into actionable strategies
• Excellent communication, negotiation, and presentation skills
• Proven ability to manage budgets and optimize campaign performance