Senior Integrated Marketing Lead

Responsibilities

• Translate brand and product campaign strategy into integrated marketing plans, defining channel roles, sequencing, and market-facing rollout across paid, owned, retail, and partnership touchpoints
• Partner with the Senior Brand Manager to translate creative briefs into cohesive, full-funnel marketing plans that preserve strategic intent
• Lead cross-functional alignment across Media, Product Marketing, Growth, PR, and Lifecycle teams to ensure maximum brand impact
• Define launch readiness requirements, key milestones, and success criteria for major campaigns and product launches
• Own in-market campaign performance tracking in partnership with Analytics, delivering post-campaign reporting and optimization insights
• Identify gaps in how campaigns translate from brief to market and recommend strategic solutions

Requirements

• 8+ years of experience in integrated marketing, go-to-market leadership, or cross-channel campaign management within high-growth consumer technology
• Proven track record of leading complex, multi-channel product launches from planning through performance reporting
• Strong understanding of full-funnel marketing strategy and channel orchestration
• Demonstrated ability to influence and align senior cross-functional stakeholders
• Data-driven mindset with experience defining KPIs and translating performance insights into actionable recommendations
• Exceptional organizational and project management skills in fast-paced environments
• Proficiency in leveraging AI tools to enhance day-to-day productivity and work quality

About the Company

WHOOP is on a mission to unlock human performance and healthspan. WHOOP empowers members to perform at a higher level through a deeper understanding of their bodies and daily lives, delivering personalized insights that drive meaningful behavior change.