Senior Influencer Strategist

Responsibilities

• Lead the development of influencer and creator strategies aligned with brand objectives and audience behaviors
• Identify, vet, and recommend creators using tools and cultural knowledge to ensure brand safety and authenticity
• Own end-to-end delivery of influencer campaigns including briefing, contracting, content review, and reporting
• Build and maintain strong relationships with creators, talent agencies, and platform partners
• Present influencer strategies and campaign results to clients in a compelling manner
• Measure and report on campaign performance to inform future strategy and trends
• Collaborate with social strategists, content creators, and paid social teams to ensure integrated activity

Requirements

• Proven experience in an influencer or creator strategy role within an agency or client team
• Demonstrated experience managing end-to-end influencer campaigns for major brands
• Deep understanding of the creator ecosystem on platforms like TikTok, Instagram, and YouTube
• Experience with influencer identification and measurement tools such as CreatorIQ or Traackr
• Excellent communication, presentation, and interpersonal skills
• Ability to manage multiple projects and workstreams in a fast-paced environment

Preferred Qualifications

• Experience working with major global clients
• A university degree

Benefits

• Life Assurance
• Permanent Health Insurance
• BUPA
• Flexible hybrid-working schedule
• Enhanced family friendly policies
• Well-being Programme
• Employee Assistance Support
• Cycle to Work Scheme
• Eye Care and Glasses Vouchers
• Season Ticket Loans
• WPP Discounts

About the Company

VML, part of WPP, is a leading creative company that combines brand experience, customer experience, and commerce. With over 30,000 employees across 150+ offices, VML delivers end-to-end solutions for blue chip client partners including Microsoft, Coca-Cola, and Nestlé.