Senior Industry Marketing Manager

Responsibilities

• Develop and execute integrated marketing campaigns using a wide range of channels and tactics
• Create campaign assets including messaging, print collateral, and digital content
• Collaborate with design and creative resources to produce brochures, ebooks, videos, and social assets
• Contribute to third-party and Esri-hosted events by creating messaging and supporting onsite logistics
• Manage multiple campaign deadlines and priorities to deliver assets on time and on budget
• Track campaign performance and engagement through analytics and activity reports
• Build relationships with customers to highlight successful implementations and best practices
• Work with partners, professional associations, and industry influencers to position Esri as a market leader
• Foster a vibrant user community through virtual communities, user groups, and events

Requirements

• 5+ years of marketing experience in B2B or B2C fields
• Established knowledge of marketing principles and campaign management
• Excellent verbal and written communication skills
• Highly organized with ability to manage multiple priorities
• Understanding of CRM, social media platforms, and business intelligence
• Ability to travel up to 20% during peak periods
• Bachelor's degree in marketing, business, or a related field
• Authorization to work in the U.S. without sponsorship

Preferred Qualifications

• Knowledge of state and local government structures and operations
• Advanced writing, editing, and messaging development skills
• Knowledge of GIS applications
• Master's degree in marketing, business, or a related field

About the Company

Esri is a global leader in GIS technology, committed to creating positive global change through innovation and a diverse, inclusive workforce.