Senior In-App Optimization Specialist

About the Company

LINE MAN Wongnai is Thailand’s Leading On-Demand Delivery and Lifestyle e-Commerce platform services. We build technology to help Thai people live better, to empower all local businesses by creating an end-to-end food ecosystem through our channel LINE MAN and Wongnai.

Responsibilities

• Execute and manage end-to-end setup of in-app campaigns, content placements, user segments, and customer engagement initiatives
• Configure and launch experiments, feature rollouts, and campaign setups according to business requirements
• Perform thorough QA and validation checks to ensure setup accuracy before launch
• Coordinate closely with relevant owners to clarify requirements and ensure accurate campaign launches
• Monitor campaign launches, troubleshoot setup-related issues, and maintain operational documentation and playbooks

Requirements

• Bachelor’s degree in a related field or equivalent experience in campaign, CRM, marketing, ad, or product operations
• 1–4 years of experience in campaign, CRM, marketing, ad, or product operations
• Strong attention to detail and accuracy in setup processes
• Ability to manage multiple priorities in a fast-paced environment
• Fast learner with strong ownership and problem-solving skills
• Familiarity with A/B testing and experimentation concepts
• Interest in using AI tools (e.g. Gemini, ChatGPT) to improve productivity

Preferred Qualifications

• Hands-on experience setting up Braze campaigns and customer journey management
• Experience setting up Google Ad Manager or digital advertising operations
• Experience in mobile apps, e-commerce, marketplaces, or consumer technology
• Familiarity with QA processes and campaign troubleshooting
• Basic SQL, spreadsheet, or analytics dashboard experience