Senior Growth Marketing Manager

Responsibilities

• Own day-to-day strategy and execution across core paid social channels including Meta, TikTok, Reddit, Pinterest, and Snapchat.
• Manage a multi-million dollar paid social budget with full accountability for CAC, ROAS, CPL, and LTV:CAC.
• Architect full-funnel campaigns across awareness, acquisition, and member engagement.
• Build and refine audience strategy using first-party data, lookalikes, retargeting, and suppression logic.
• Partner with the in-house creative team to brief, test, and iterate on static, video, UGC, and influencer formats.
• Leverage AI tools like Claude daily for creative analysis, audience work, and campaign management.
• Optimize budget allocation and report performance weekly and monthly to growth marketing leadership.

Requirements

• 6+ years of hands-on paid social experience with direct in-platform fluency in Meta and TikTok.
• Proven track record managing multi-million dollar budgets with measurable impact on customer acquisition.
• Deep expertise in audience architecture, including first-party data and lookalike modeling.
• Strong creative instincts with the ability to brief and drive rapid iteration.
• AI fluency, specifically using tools like Claude or equivalent in daily workflows.
• Data-driven mindset with experience building performance models and translating data into recommendations.
• Ability to work autonomously in a fast-paced, high-ownership environment.

Preferred Qualifications

• In-platform experience with Reddit, Pinterest, and Snapchat.
• Experience in fintech, consumer loyalty, rewards, or marketplace sectors.
• Experience scaling paid social programs from early-stage to mature, multi-channel operations.

Benefits

• Competitive salary with equity and a performance bonus program.
• Comprehensive health insurance including One Medical Membership and wellness stipends.
• 401k plan with company match.
• Unlimited PTO.
• Exclusive employee-only Bilt Points.
• Commuter FSAs and regular team events.

About the Company

Bilt is the membership for where you live. We are building an ecosystem that connects members, property managers, and local merchants through payments, credit, loyalty, and commerce. We run lean, move quickly, and offer real ownership to every team member.