Senior Field Marketing Specialist

About the Company

Speak is building a human-level, AI-powered tutor that provides a conversation-first experience for language learners. Having launched in South Korea in 2019, Speak has become the number one language learning app in the region and is backed by major investors including OpenAI, Accel, and Founders Fund.

Responsibilities

• Build annual and quarterly marketing plans tied to Korea enterprise pipeline and bookings goals
• Manage the Korea B2B enterprise event calendar and budget end-to-end
• Own post-event and campaign lead nurturing in HubSpot using multi-touch workflows
• Build and manage a strategic enterprise partner ecosystem including HR associations and industry platforms
• Develop community strategies for both prospect-facing and end-user-facing channels
• Deliver regular insights and reporting on event ROI, campaign performance, and pipeline contribution
• Maintain HubSpot dashboards to provide visibility into marketing's enterprise pipeline impact

Requirements

• 6+ years of B2B marketing experience with a focus on field marketing or demand generation
• Strong CRM proficiency, specifically with HubSpot workflows, segmentation, and reporting
• Strong written and verbal Korean
• Working proficiency in English
• Experience managing vendors, agencies, and external partners
• Strong project management skills and data-driven mindset

Preferred Qualifications

• Experience in partner or co-marketing programs
• Background in EdTech, HRTech, or B2B SaaS