Senior Field Marketing Manager

About the Company

Similarweb is the leading digital intelligence platform, helping companies understand everything happening online — from search to traffic to transactions. We provide the most efficient, trusted data to support strategic decisions across the digital landscape.

Responsibilities

• Build and execute regional marketing programs that drive brand awareness, lead generation, and pipeline creation
• Own regional events end-to-end, including planning, logistics, vendor management, onsite execution, lead capture, and ROI measurement
• Support GTM teams by organizing and presenting campaign and event performance data
• Optimize regional marketing spend to maximize ROI across programs and activities
• Ensure all field campaigns launch on time, on budget, and in alignment with global marketing strategy
• Manage day-to-day operations, budgets, vendors, and purchase orders
• Lead customer marketing initiatives such as case studies, testimonials, and video content

Requirements

• Bachelor’s degree in Marketing, Business, or a related field
• 3+ years of experience in field marketing, events, or demand generation in a B2B or SaaS environment
• Proven track record executing regional events and local campaigns
• Strong communication, project management, and vendor management skills
• Proficient with CRM and marketing automation tools
• Strong data and ROI analysis capabilities
• Willingness to travel as needed for regional events and market activities