
Posted 2 days ago
Senior Field Marketing Manager
FinSenior Field Marketing Manager - Regional Events
Perks & benefits
Medical InsurancePaid LeaveHealth Insurance
Requirements
6+ years B2B SaaS field marketing experience, Proven pipeline generation via events, Experience with curated and third-party events, Strong stakeholder management, Data-driven mindset, Willingness to travel
Skills
MarketingB2BSaaS
About the role
About the Company
Fin is the AI Customer Agent company on a mission to help businesses provide perfect customer experiences. Powered by our own AI models, Fin resolves complex customer issues end-to-end across every channel, enabling businesses to deliver impeccable, always-on customer support.
Responsibilities
- Own regional event strategy including roadshows, sponsored programs, virtual events, and executive dinners
- Develop and execute executive marketing programs to engage senior decision makers
- Design high-touch 1:1 and 1:few experiences to foster relationship-building
- Drive pipeline generation and acceleration by creating net-new opportunities and influencing active deals
- Partner with regional sales leaders to identify target accounts and ensure follow-up
- Manage third-party partnerships and negotiate sponsored event opportunities
- Collaborate with GTM teams to support account-based marketing (ABM) initiatives
- Define KPIs, track results, and report on pipeline and revenue impact
- Build scalable, repeatable frameworks and playbooks for regional event execution
Requirements
- 6+ years of experience in field marketing, event marketing, or demand generation in B2B SaaS
- Proven track record of driving pipeline and revenue through events
- Experience executing both curated and third-party events
- Strong understanding of account engagement across the sales funnel
- Excellent stakeholder management skills with Sales and cross-functional teams
- Strategic mindset and strong project management skills
- Data-driven approach to measurement and optimization
- Willingness to travel to support key regional events
Preferred Qualifications
- Experience with ABM strategies and targeting
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Fin · San Francisco
