Senior Field Marketing Manager

Responsibilities

• Partner with Sales and cross-functional Marketing teams to plan and execute regional marketing programs and events aligned to business priorities in North America.
• Create and manage multi-channel demand generation through digital campaigns, webinars, and live events to drive account engagement and pipeline.
• Adapt global campaigns and content into regionally relevant programs that scale across North America territories and customer segments.
• Develop campaign messaging, presentations, and sales enablement materials to support customer engagement.
• Use engagement data, performance insights, and AI-enabled tools to optimize targeting and maximize effectiveness.
• Monitor and report on program performance, including engagement, pipeline contribution, and conversion metrics.
• Collaborate with Partner Marketing, Operations, and Analytics teams to improve execution and strengthen pipeline visibility.

Requirements

• Degree in Marketing, Communications, Business, or a related field.
• 5+ years of experience in B2B SaaS field marketing, demand generation, or account-based marketing.
• Strong understanding of customer engagement strategy, pipeline acceleration, and ABM motions.
• Experience designing and executing integrated demand generation programs across digital and field channels.
• Proficiency with marketing automation, CRM, and intent platforms such as 6sense, Salesforce, or Marketo.
• Strong analytical skills with experience interpreting engagement and conversion metrics.
• Excellent stakeholder management skills with experience working in a matrixed organization.
• Strong written and verbal communication skills for developing executive-ready materials.

Preferred Qualifications

• Experience marketing to or supporting manufacturing, construction, utilities, or adjacent industries.
• Familiarity with emerging AI-enabled marketing approaches and evolving digital engagement strategies.

About the Company

Autodesk helps innovators turn their ideas into reality, transforming not only how things are made, but what can be made. From the greenest buildings to the smartest factories, our software empowers creators to design and make a better world.