Senior Executive - Strategy & Planning

Responsibilities

• Monitor social media platforms to identify emerging trends, viral challenges, and memes
• Translate social insights into actionable content ideas and strategic recommendations
• Advise on optimal content formats and best practices for major social media platforms
• Contribute to content strategy and campaign development with on-trend ideas
• Uncover authentic insights from online communities and subcultures
• Scout the social landscape for best-in-class content and competitor analysis
• Assist in analyzing social media performance data and content effectiveness
• Collaborate with creative teams and senior strategists to integrate insights into briefs
• Prepare presentations showcasing social opportunities and trend analysis

Requirements

• 2-3 years of experience in social media planning or content strategy
• Proven track record of identifying viral trends and social media formats
• Deep hands-on knowledge of TikTok, Instagram, YouTube, and X/Twitter
• Excellent written and verbal communication skills
• Bachelor's degree in Marketing, Communications, Digital Media, or a related field
• Familiarity with social analytics tools

About the Company

VML, part of WPP, is a leading creative company that combines brand experience, customer experience, and commerce. The agency is recognized as a leader in marketing creative, content services, and digital experience, working with blue-chip clients globally.