Senior Executive, Brand & Content

Responsibilities

• Develop integrated campaign concepts and communication angles to drive visibility and footfall
• Create and manage campaign messaging and content plans across all platforms and channels
• Ensure consistency in brand tonality and narrative
• Coordinate content alignment for thematic campaigns, events, and initiatives
• Manage external agencies and vendors for media planning and ad budget optimization
• Conduct post-campaign reviews and deliver actionable performance reports
• Monitor market trends, competitors, and customer insights to inform strategy

Requirements

• Minimum 4 years of marketing experience
• Strong understanding of customer experience, digital, and experiential marketing
• Knowledge of retail dynamics and shopper behavior trends
• Expertise in campaign and project management
• Bachelor's Degree in Marketing, Business, Advertising, PR, or Communications
• Fluency in English and Bahasa Malaysia

About the Company

MyTOWN Shopping Centre is a super-regional shopping destination in Kuala Lumpur, anchored by IKEA, offering a vibrant mix of over 400 stores, dining, and entertainment options.