Senior Director, US Patient Marketing

Responsibilities

• Lead the development of a comprehensive U.S. patient and caregiver marketing strategy, including unbranded disease education and branded patient engagement initiatives
• Define patient and caregiver value propositions, journey frameworks, and engagement strategies
• Serve as the Patient Marketing lead for U.S. launch readiness
• Lead development of an integrated, compliant patient engagement ecosystem across digital and field-enabled channels
• Partner with Patient Advocacy to embed patient voices into strategy and content
• Collaborate with Medical Affairs, Patient Services, Market Access, Legal, and Regulatory teams
• Select and manage external agency partners and vendors
• Build, mentor, and lead a high-performing Patient Marketing team
• Manage patient marketing budgets and resource allocation

Requirements

• Minimum undergraduate degree, advanced degree preferred
• 12+ years of relevant experience or combination of degrees and experience
• Proven experience leading patient marketing strategy
• Demonstrated success building and leading high-impact teams in a matrixed environment
• Deep understanding of regulatory and compliance requirements related to patient marketing
• Strong strategic thinking, communication, and executive presence
• Ability to travel up to ~25%

Preferred Qualifications

• US large category launch experience
• Epilepsy or neurology therapeutic area experience

About the Company

Xenon Pharmaceuticals is a neuroscience-focused biopharmaceutical company dedicated to drug discovery, clinical development, and commercialization of life-changing therapeutics for patients in need, specifically targeting indications like epilepsy, depression, and pain.