Senior Director, Tour Marketing

Responsibilities

• Develop and execute innovative marketing strategies for tours and immersive traveling exhibitions
• Manage launch campaigns, including PR, influencer engagement, and content creator partnerships
• Build strategic ticket sale timelines to leverage target audiences and optimize performance
• Oversee the production of marketing assets such as audio/video spots, key art, and social content
• Manage marketing budgets to achieve business objectives and drive ticket sales
• Collaborate with cross-functional teams to execute integrated digital media campaigns across multiple platforms
• Partner with PR teams to develop media events and opportunities to generate brand awareness

Requirements

• 10+ years of marketing experience in the live entertainment industry
• Proven track record of managing outstanding client relationships
• Deep understanding of the live entertainment business model
• Experience managing marketing budgets and complex campaign planning
• Strong proficiency in Microsoft Office Suite, G-Suite, and Box
• Bachelor's degree is required
• Ability to navigate complex situations and communicate strategic initiatives under pressure

Preferred Qualifications

• Experience working on family-oriented events
• Knowledge of project management software such as Asana
• Experience with digital asset management systems and workflows
• Fluency in a secondary language, particularly Spanish

Benefits

• Comprehensive health coverage including medical, vision, dental, and mental health
• Generous paid time off, including holidays, sick time, and personal days
• 401(k) program with company match and stock reimbursement
• New parent programs including caregiver leave and fertility/adoption support
• Career development via School of Live, tuition reimbursement, and student loan repayment
• Access to free concert tickets through an exclusive employee program

About the Company

Live Nation Entertainment is the world’s leading live entertainment company, comprised of global market leaders: Ticketmaster, Live Nation Concerts, and Live Nation Media & Sponsorship. We promote more than 50,000 events annually for nearly 7,000 artists in over 40 countries, connecting millions of fans with the live music experiences they love.