Senior Director, Strategic Marketing

Responsibilities

• Develop and execute AWAL’s overall brand partnership strategy in alignment with company growth objectives and artist priorities
• Identify, source, and secure new partnership opportunities across categories including fashion, technology, gaming, automotive, and consumer goods
• Build custom partnership proposals and revenue-generating programs tailored to artists, releases, tours, and cultural moments
• Cultivate and maintain senior-level relationships with brands, agencies, media partners, and marketing executives
• Lead end-to-end partnership execution from ideation and negotiation through activation and reporting
• Collaborate with marketing, creative, digital, sync, and publicity teams to execute integrated campaigns
• Stay ahead of emerging trends across the creator economy, social media, and brand marketing to identify innovative partnership formats

Requirements

• 8–10+ years of experience in brand partnerships, strategic marketing, business development, or sponsorships within music, entertainment, or agency environments
• Proven track record of securing and executing high-value partnerships and sponsorship deals
• Deep understanding of music culture, artist marketing, and digital platforms
• Strong network of existing brand and agency relationships
• Exceptional communication, presentation, and negotiation skills
• Ability to work cross-functionally in a fast-paced, entrepreneurial environment
• Strong strategic thinking and commercial acumen

Preferred Qualifications

• Experience working directly with artists, managers, and talent teams
• A genuine passion for independent music and artist development

Benefits

• Inclusive, collaborative, and global community
• Comprehensive medical, dental, vision, life, and disability coverage
• 401K with employer matching
• Industry-leading fertility coverage and mental health resources
• Fully paid leave for childbirth, bonding, and caregivers
• Investment in professional growth and development
• Time off for a winter recess

About the Company

AWAL is a leading music company that empowers independent artists to build sustainable, long-term careers. As part of the Sony Music Entertainment family, AWAL provides the tools, technology, and global reach necessary for creators to push boundaries and reach new audiences while maintaining their artistic integrity.