Senior Director, Search

Responsibilities

• Own search performance and client relationships across a diverse portfolio, delivering data-grounded narratives and meeting targets
• Set the overall strategy for paid search and generative AI search, including Performance Max, Smart Bidding, and emerging AI ad surfaces
• Manage, develop, and hire direct reports, overseeing the professional development of the search team
• Define and enforce best practices, including testing frameworks, QA standards, and knowledge-sharing processes
• Act as an executive escalation point for clients, translating business objectives into actionable search strategies
• Advise clients and internal teams on how machine learning, automation, and generative AI tools can optimize performance
• Build and present media plans, performance reports, and strategic recommendations to client leadership

Requirements

• 8+ years of hands-on experience managing paid search strategy and execution in a digital agency or comparable environment
• Demonstrated experience managing Gen AI-powered search campaigns (e.g., Performance Max, Responsive Search Ads, Smart Bidding)
• Experience managing and growing a team of at least 4-6 people
• Fluency in Google Ads and Microsoft Advertising, including AI-powered campaign types
• Working knowledge of SEO, including technical SEO and content strategy
• Proven track record of managing senior-level client relationships and translating business goals into KPIs

Preferred Qualifications

• Experience working with data scientists or technical teams on measurement and optimization problems
• Strong grasp of media buying mathematics, including statistics, attribution models, and measurement frameworks

Benefits

• Unlimited paid time off
• 401k with company matching and no vesting period
• Annual bonuses
• Generous medical plan
• Paid parental leave

About the Company

Known is a collaboration between a data science firm and a creative agency. We combine PhD data scientists with award-winning creatives to solve complex briefs for clients in finance, tech, entertainment, and more. We are an Ad Age A-List agency driven by the belief that art and science are best friends.