Senior Director, Paid Media & Integrated Communications

Responsibilities

• Set the vision and lead the approach to paid media and integrated communications across a global portfolio of brands
• Develop and execute full-funnel paid media strategies across brand, retail, social, search, and DTC channels
• Manage multi-million-dollar media budgets, ensuring investment drives both brand equity and commercial outcomes
• Lead the media agency partnership and define the operating model to ensure consistent execution
• Partner with earned and owned media leaders to deliver a cohesive, integrated go-to-market approach
• Drive data-driven planning and in-market optimization leveraging RMNs, syndicated data, and performance analytics
• Lead, coach, and develop a high-performing media team

Requirements

• Bachelor’s degree in Marketing, Advertising, Communications, or a related field
• 15+ years of media leadership experience in the CPG industry or adjacent verticals
• Demonstrated success managing large-scale, multi-channel media campaigns across brand, shopper, and retail media ecosystems
• Proficiency with analytics platforms including Google Analytics, Circana, LiveRamp, and DSPs
• Extensive experience with Retail Media Networks (RMNs) such as Amazon, Walmart Connect, and Kroger
• Strong track record in agency/vendor management and budget stewardship

About the Company

Edgewell is a global team of over 6,000 visionaries, doers, and makers. Our portfolio of over 25 brands touches lives in more than 50 countries, making useful things joyful. We strive to reimagine good mornings and endless summers through sustainable and innovative personal care solutions.