Senior Director of Performance Marketing

Responsibilities

• Develop and own integrated marketing strategy across lead generation, paid media, AdOps, events, lifecycle/email, creative, brand, social, community and podcast
• Build a revenue-centered marketing engine to increase qualified leads, pipeline contribution, and client acquisition
• Partner with Sales and Revenue leadership to improve lead quality and sales enablement
• Lead paid media and AdOps strategy, ensuring campaigns are optimized and tied to commercial outcomes
• Own lifecycle and email marketing strategy, including segmentation and nurture programs
• Drive event and membership-related marketing efforts
• Elevate creative execution across video, design, and brand storytelling
• Implement clear marketing processes, KPIs, dashboards, and accountability systems
• Hire, coach, and manage marketing leaders and specialists
• Apply AI and automation to improve campaign execution and team efficiency

Requirements

• 7+ years of integrated marketing leadership experience
• Strong sales-centered marketing experience with impact on revenue and pipeline
• Proven success leading lead generation strategy in high-growth environments
• Hands-on understanding of paid media, AdOps, and performance reporting
• Significant experience with email and lifecycle marketing
• Experience leading creative teams across video and design
• Strong process orientation and ability to build scalable systems
• Practical fluency with AI and marketing technology
• Proven ability to hire and develop high-performing talent

Benefits

• 100% Company Paid Health/Vision/Dental
• 4% 401K Match
• Generous Paid Time Off
• Paid Parental Leave
• Paid Relocation for Non-Local Candidates

About the Company

Crisp is North America's #1 law firm growth company, on a mission to help 10,000 law firms grow their revenue significantly. We have achieved rapid growth and are recognized as industry leaders in legal marketing and business coaching.