Senior Director of Paid Media (Growth)

About the Company

Poshmark is the leading fashion marketplace where style comes alive through discovery, self-expression, and human connection. Powered by a vibrant community of 165 million members, Poshmark brings real people and taste to shopping through a social experience shaped by shared discovery.

Responsibilities

• Translate company-wide business objectives into actionable, holistic, and channel-integrated paid media strategies
• Serve as a key stakeholder in executive-level discussions around growth, revenue, and marketing investment
• Lead, mentor, and scale paid media teams responsible for performance marketing and brand-building campaigns
• Set strategy and activation roadmaps across Paid Social, Search, Programmatic, and Linear/CTV
• Establish a rigorous test-and-learn framework to drive innovation and efficiency
• Define and own the measurement philosophy and attribution approach, including MMM and incrementality testing
• Partner with creative, data, product, and finance teams to ensure integrated programs
• Manage agency and vendor relationships and direct publisher partnerships

Requirements

• 10+ years of paid media experience
• Significant experience in senior or director-level roles with full channel ownership
• Demonstrated experience working with apps and/or marketplace businesses
• Must be based in or willing to relocate to San Francisco, CA
• Hands-on expertise across paid social, paid search, programmatic, and video channels
• Strong command of advanced measurement approaches (MMM, incrementality, attribution modeling)
• Proven track record of building and managing high-performing teams
• Proficiency with leading analytics platforms like Google Analytics or Adobe Analytics