
Posted 14 hours ago
Senior Director Media Strategy and Commercial Engagement
SanofiSenior Director Media Strategy and Commercial Engagement
Requirements
12 years experience in media strategy or digital engagement, Bachelors degree required, Masters degree preferred, Experience in healthcare or related industries, Deep understanding of media and marketing ecosystems, Experience leading cross-functional strategic initiatives, Experience with agency and technology partner ecosystems
Skills
MarketingDigital MarketingStrategy
About the role
Responsibilities
- Lead the strategic design and evolution of next-generation media and engagement capabilities across the Specialty Care portfolio in North America.
- Architect and evolve the strategic partner ecosystem, including leading RFP processes to select agency and technology partners.
- Collaborate with Digital, Analytics, and GTMC teams to shape how customer intelligence and emerging technologies enable adaptive engagement strategies.
- Integrate insights from marketing engagement, patient services, and digital behavior to inform precise, insight-driven media strategies.
- Build alignment across commercial, medical, and digital teams to support the adoption of new engagement approaches and AI-enabled tools.
- Establish performance intelligence capabilities to connect engagement activities to meaningful commercial and customer outcomes.
Requirements
- 12 years of experience in media strategy, digital engagement, commercial innovation, or large-scale capability transformation.
- Experience within the healthcare or related industries.
- Deep understanding of evolving media and marketing ecosystems, including data-driven engagement and analytics.
- Proven experience leading cross-functional strategic initiatives within complex organizations.
- Experience managing agency, platform, and technology partner ecosystems.
- Bachelor's degree is required; Master's degree is preferred.
Preferred Qualifications
- Demonstrated ability to translate emerging capabilities in AI and data into practical engagement strategies.
- Strong strategic foresight and the ability to influence senior stakeholders.
- Experience in driving organizational change and aligning stakeholders around a shared vision.
Benefits
- Thoughtful, well-crafted rewards package.
- Comprehensive health and wellbeing benefits, including high-quality healthcare and wellness programs.
- At least 14 weeks of gender-neutral parental leave.
- Opportunities for global career growth and professional development.
About the Company
Sanofi is an R&D-driven, AI-powered biopharma company committed to improving people’s lives and delivering compelling growth. We use our deep understanding of the immune system to invent medicines and vaccines that treat and protect millions of people around the world.
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Get started — it's freeSenior Director Media Strategy and Commercial Engagement
Sanofi · Cambridge
