Senior Director, Marketing APAC

About the Company

Hourglass Cosmetics is a vegan and cruelty-free beauty brand, redefining luxury cosmetics with high-performance products, innovative formulas, and award-winning franchises. Part of the Unilever Prestige division, Hourglass is globally available in 32 markets.

Responsibilities

• Lead the APAC integrated marketing strategy across owned, earned, and paid channels
• Oversee the development and execution of 360° campaigns and multi-channel roll-out plans
• Drive implementation of marketing plans and provide strategic direction for APAC markets
• Partner with Creative, Product Development, VM, Digital, and Sales teams on go-to-market plans
• Collaborate with the global marketing team to ensure brand consistency in the APAC region
• Spearhead high-impact celebrity talent approach, including negotiations and contract management
• Provide strategic brand marketing support to key APAC retail partners
• Support flagship stores and DTC growth with creative programming and brand experiences
• Oversee the concepting and execution of best-in-class regional events
• Monitor campaign performance and key metrics to optimize strategies and budget allocation

Requirements

• Minimum 13 years of marketing leadership experience at an agency or high-growth luxury brand
• Proven track record working with teams and retailers in the APAC region
• Deep experience in the luxury sector with a digital-first mindset
• Ability to articulate strategy and feedback that motivates teams
• Experience targeting multiple demographics with sophisticated market segmentation
• Exceptional understanding of the creative process and team management
• Ability to manage multiple complex priorities within demanding timeframes