Senior Director, Marketing

Responsibilities

• Define and own Allied's brand strategy, visual identity, messaging architecture, and market positioning.
• Lead the national field and event marketing strategy, including industry conferences, broker summits, and client events.
• Develop and execute a comprehensive content strategy and distribution plan to position Allied as a thought leader in TPA services and self-funded healthcare.
• Oversee paid digital marketing, email marketing programs, and lifecycle marketing strategies to drive pipeline and retention.
• Manage the marketing technology stack, including CRM integration, marketing automation, and campaign analytics.
• Develop executive-level dashboards to provide visibility into marketing performance, pipeline contribution, and ROI.
• Lead, coach, and develop a high-performing marketing team across brand, events, content, and lifecycle disciplines.
• Partner cross-functionally with Sales, Client Management, Product, and Operations to align go-to-market strategies.

Requirements

• Bachelor's degree or equivalent work experience.
• 10+ years of progressive marketing experience with demonstrated impact at the department level.
• 5+ years of experience at a Director level with proven leadership competencies.
• Expertise in developing and executing B2B marketing strategies that drive measurable pipeline growth.
• Experience managing multi-million-dollar marketing budgets with accountability to ROI.
• Proficiency with CRM and marketing automation platforms (e.g., HubSpot).
• Proven ability to build and manage marketing technology infrastructure and vendor relationships.

Preferred Qualifications

• Experience in healthcare, TPA, health plan, or benefits administration.
• Familiarity with self-funded employer and broker distribution models.
• Strong background in translating complex subject matter into compelling narratives for executive audiences.

Benefits

• Medical, Dental, and Vision insurance.
• Life and Disability insurance.
• Generous Paid Time Off.
• Tuition Reimbursement and EAP.
• Technology Stipend.

About the Company

Allied Benefit Systems is a leading provider in the healthcare space, focusing on TPA services and self-funded employer solutions. We believe that great talent can thrive from anywhere and offer a remote-friendly culture that provides flexibility and support for our team members.