Senior Director, Lifecycle & Retention Marketing

Responsibilities

• Define and scale the end-to-end lifecycle marketing strategy across all brands to maximize LTV and reduce churn
• Lead and inspire a high-performing team of approximately 20 professionals across CRM, lifecycle marketing, and CRO
• Drive monetization and pricing strategy by optimizing subscription models, packaging, and upgrade paths
• Implement AI-driven personalization and advanced segmentation to deliver highly tailored customer experiences
• Optimize the end-to-end customer journey, ensuring seamless transitions from onboarding through renewal
• Partner cross-functionally with Product, Data, Engineering, and Customer Success to build a unified retention ecosystem
• Establish and champion data-driven growth through rigorous analytics and experimentation frameworks

Requirements

• 8–10+ years of experience in lifecycle, retention, or growth marketing within high-scale digital or SaaS businesses
• Proven track record of driving LTV growth and successfully reducing churn
• Extensive leadership experience managing teams of 10+ people
• Deep expertise in CRM, lifecycle marketing, and conversion rate optimization (CRO)
• Strong experience managing pricing and subscription-based monetization models
• Highly data-driven with advanced analytical and experimentation capabilities
• Ability to operate as both a strategic leader and a hands-on execution partner

About the Company

ExpressVPN is one of the world’s leading providers of online privacy and security services. As part of Kape Technologies, we manage a diverse portfolio of cybersecurity and consumer privacy brands, serving millions of active customers globally. We are dedicated to building the future of digital security through innovation, scale, and world-class execution.