Senior Director, Lifecycle & Retention Marketing

Responsibilities

• Define and scale the end-to-end lifecycle marketing strategy across all brands to maximize LTV and reduce churn
• Lead and inspire a high-performing team of approximately 20 professionals across CRM, lifecycle marketing, and CRO
• Own monetization and pricing strategy, partnering with Product and Finance to optimize subscription models and upgrade paths
• Drive AI-powered CRM and personalization initiatives to deliver data-driven customer experiences at scale
• Optimize the end-to-end customer journey by managing the intersection of conversion rate optimization and lifecycle marketing
• Establish best-in-class analytics and experimentation frameworks to optimize key metrics like renewal rates and winbacks
• Partner cross-functionally with Product, Customer Success, Data, and Engineering to build a unified retention ecosystem

Requirements

• 8–10+ years of experience in lifecycle, retention, or growth marketing within high-scale digital, SaaS, or cybersecurity businesses
• Proven track record of driving LTV growth, reducing churn, and scaling monetization
• Leadership experience managing teams of 10+ with a focus on building and scaling organizations
• Deep expertise in CRM, lifecycle marketing, experimentation (CRO), and retention strategy
• Strong experience with pricing and subscription monetization models
• Highly data-driven with strong analytical and experimentation capabilities
• Exceptional cross-functional collaboration and communication skills

About the Company

ExpressVPN is one of the world’s leading providers of online privacy and security services. As part of Kape Technologies, we manage a diverse portfolio of cybersecurity and consumer privacy brands, serving millions of active paying customers worldwide.