Senior Director, Growth Marketing

Responsibilities

• Partner with Growth Product leaders to drive unified company-wide growth strategy
• Develop and execute comprehensive growth marketing strategies across acquisition, activation, and retention
• Own growth KPIs including CAC, conversion rates, LTV, and revenue contribution
• Build lifecycle marketing strategies to improve onboarding and engagement via email, SMS, and in-app channels
• Own the website end-to-end, defining roadmaps and optimizing for conversion
• Oversee paid acquisition channels including search, social, affiliate, and SEO
• Establish a culture of experimentation through A/B testing and performance optimization
• Build, mentor, and lead a high-performing growth marketing team

Requirements

• 10+ years of progressive experience in growth, demand generation, or performance marketing
• 5+ years of leadership experience managing marketing teams
• Proven success scaling acquisition and retention in high-growth environments
• Deep expertise in paid media, lifecycle marketing, and funnel optimization
• Strong analytical skills with experience in Google Analytics, Tableau, HubSpot, or Marketo
• Experience managing significant marketing budgets and delivering measurable ROI

Preferred Qualifications

• Strategic thinker with strong execution capabilities
• Highly data-driven with a bias toward action and experimentation
• Collaborative leader comfortable navigating ambiguity
• Deep understanding of customer journeys and experience design

About the Company

Calendly is a leading scheduling platform used by millions of people to manage their time and streamline their workflows.