Senior Director - Global Social Media

Responsibilities

• Develop and lead the enterprise vision for global and regional social media strategy across owned, earned, and paid channels.
• Lead the development of evergreen social content strategy and annual/quarterly editorial planning in partnership with brand marketing, PR, and community teams.
• Oversee social creative direction, guidelines, concept development, and content production for all owned content.
• Partner with external vendors to develop platform best practices and playbooks to elevate storytelling and engagement.
• Collaborate with senior leadership to manage and minimize brand risk and crises on social platforms.

Requirements

• Undergraduate degree in business, marketing, or communications.
• 10+ years of experience in social media, editorial planning, and digital strategy.
• Proven experience in people management and leading creative teams.
• In-house brand experience at a premium brand.
• Strong financial acumen and experience managing complex budgets.
• Demonstrated ability to drive efficiency through the implementation of processes and workflows.
• Experience operating cross-functionally within a global, matrixed organization.

Preferred Qualifications

• Experience working in Airtable.
• Deep knowledge of various social platforms, social tools, and digital workflows.

Benefits

• Extended health and dental benefits, including mental health plans.
• Paid time off and savings/retirement plan matching.
• Generous employee discount.
• Fitness and yoga classes.
• Parenthood top-up.
• Extensive catalog of development courses and mentorship programs.

About the Company

lululemon is an innovative performance apparel company for yoga, running, training, and other athletic pursuits. We create transformational products and experiences that support people in moving, growing, connecting, and being well.