Senior Director, edX Brand & Content

Responsibilities

• Define clear, differentiated brand positioning and messaging for edX
• Own end-to-end content strategy across SEO, social, and lifecycle channels
• Build and scale a high-output content system aligned to traffic, conversion, and revenue
• Define content and authority strategy for AI-driven discovery and search visibility
• Manage edX’s voice across social, creators, and community platforms
• Partner with Lifecycle teams to improve brand-led activation and retention

Requirements

• 8-10+ years in brand or content management with business accountability
• Deep expertise in SEO and AI-driven discovery
• Proven track record of improving organic traffic and conversion
• Experience in marketplace or scaled digital environments
• Proficiency in applying AI tools to accelerate content production
• Operator mindset capable of both high-level strategy and hands-on execution

Benefits

• Medical, dental, and vision coverage
• Life insurance, disability, and 401(k) employer match
• Generous paid holidays and unlimited PTO
• Volunteer days, parental leave, and company-wide winter break
• Free snacks and drinks in-office

About the Company

2U is the parent company of edX, a leading online learning platform. We partner with the world's top universities and companies to deliver thousands of online programs to millions of learners worldwide, helping to accelerate careers and transform lives.