Senior Director, Demand Generation

Responsibilities

• Develop and execute a robust demand generation strategy to drive awareness and engagement
• Leverage Account-Based Marketing (ABM) techniques to target high-value accounts
• Plan and execute multi-channel campaigns including email, digital advertising, social media, and webinars
• Utilize data and analytics to measure campaign effectiveness and optimize performance
• Collaborate with sales teams to align demand generation activities with sales objectives
• Partner with product marketing and creative teams to develop audience-specific content
• Manage the demand generation budget to ensure maximum ROI
• Conduct market research to adapt strategies to industry trends

Requirements

• 7-10 years of experience in demand generation
• Expertise in account-based marketing (ABM)
• Proven track record of driving revenue and market share growth
• Deep understanding of demand generation tools and technologies
• Analytical mindset with data-driven decision-making skills
• Bachelor's degree in Marketing, Business, or a related field
• Experience in the cybersecurity industry is a strong plus

About the Company

SecurityScorecard is the global leader in cybersecurity ratings, providing patented technology used by over 25,000 organizations for risk management and cyber insurance underwriting. Headquartered in New York City, the company is recognized as one of the world's most innovative companies and a top SaaS startup.